Hi, I’m Jazmin, the proud owner of Frida Bae Co., a wife, and mom to four amazing daughters. Creativity and my Latinx heritage are at the heart of who I am. My mission is to raise my daughters to be brave, fearless, and proud of their roots, and through my art and business, I aim to celebrate my culture and empower others to do the same.

For 15 years, I worked as a Registered Nurse, earning my master’s degree and building a career in healthcare. However, the pandemic in 2020 took a toll on my mental health, prompting me to pursue my passion for creativity. That’s how Frida Bae Co. was born—a space where I create unique, culturally inspired pieces like laser-engraved signs, keychains, and stationery that tell stories and celebrate identity.

Growing up in the Rio Grande Valley with a rich Mexican and Mexican American heritage, I wanted to share my Latinx pride with the world. My work is a celebration of culture, love, and being unapologetically yourself. I hope it inspires you to embrace your story and find joy in the little things.

Thank you for supporting my journey.

Con Amor, Jazmin.